Peppermint or spearmint?
Pick your flavour . . .
What flavour are you looking for? Not sure? No worries! Mint is about today’s way to the marketplace – and it takes experience to know how to get there.
Our #1 goal is to secure a great return on your investment.
Before we engage in any project we clearly define your goals, success factors and how to measure them. Why do something if you don’t know why you are doing it or how to measure it’s success. How do we deliver all that great value? We’ve listed just a few ways, but really, we could be here all day . . .
- Creating Brand Awareness
- Increasing Customer Loyalty
- Generating Leads
- Driving Sales
- Growing Revenue
- Improving Online Presence
- Market Leadership Positioning
- Understanding Your Market & Opportunities
You get the picture . . .
Suffering from shiny object syndrome? Blank page syndrome?
Does every idea sound like a good one or are you stuck knowing where to even begin. Maybe you are somewhere in the middle and just need some help to prioritizing and integrating those great ideas.
Determining where your company is going, how you’re going to get there can be a challenging job. But good planning, a clear direction, and the ability to prioritize your many projects and ideas are key to a successful business. This is where we step in. We work with you to determine your priorities and build a strategic, integrated plan that keeps you moving toward your goals.
- Marketing Strategy
- Integrated Marketing Plans and Campaigns
- Business & Market Plan Development
- Coaching & Mentoring
Are you putting your best foot forward?
Does our brand stand out from the crowd and is it memorable? Do you have a consistent message across your website, collateral, advertising? If anyone from your CEO to your customer service specialists, were asked to describe what your company does and the value it delivers, would they present a consistent message?
Having a well defined and recognized brand enables you to provide a consistent, memorable message to your clients. Branding is more than just a business name, logo and tagline. A brand is how your customers experience you. It includes everything from who you are, your customer service philosophy, your logo, and the products and services you offer. We ensure every component of your brand is tied together, making it easy for your clients identify with you and remember you.
- Brand Discovery (our background research)
- Competitive Analysis
- Identity Creation (the logo)
- Messaging (positioning, value proposition, tagline, key messages, company description, elevator pitch)
- Implementation & Application
Do you know what your customers are thinking?
Are you on top of your competitors and their latest move? What does your staff think? Unsure if your new product or service will be a hit in the market? Are visitors engaging with your website or defecting as soon as they get there – and why? Do people like your latest hairstyle ? : -)
All business decisions, plans, and actions need accurate, reliable information to support them. We use a variety of research methods to collect the information you need to make a sound business decision. Our research methods include direct customer feedback, focus groups, telephone, online and direct mail surveys, website questionnaires and polls, and competitor and market analysis. Your result is a detailed, written report with recommendations and supporting data.
- Focus Groups
- Competitive Analysis
- Market Analysis
Having trouble keeping up with the latest trend in website design?
Is your site mobile friendly? Is it reaching the right audience? Is it easy to navigate? Has it fallen short of what it needs to do? Can you clearly state the key goals of your website and how to measure them?
Your website can reach more people than any other form of sales or marketing and is the most effective way to communicate with your prospects, leads and customers. Think of your website as another sales person you need to nurture in on a regular basis.
When building or redesigning your website, we start with a web discovery to assess your current website, identify your goals, and define your needs and requirements. We then pull together a seasoned team of designers, copywriters, developers and technical experts and project manage the entire process. Your result — a professionally built, leading edge and effective website.
- Website Audit
- Website Planning & Goal Setting
- Creative Direction & Design
- Features Definition
- Functional Requirements
- Technical Specifications
- Website Build
- Reporting & Analytics
SEO, SEM, PPC, Link building, optimization – are all these online terms confusing and driving you crazy?
You know you need to amp up your game, but how do you get started? And what method of online advertising do you pick?
Everyone is online these days – shouldn’t you be? It is fast, easy, instantaneous and can be accessed at anytime from anywhere. Online marketing includes anything from search engine advertising to banner ads, linking building strategies, social networking and blogging, only to name a few. Online is important because it’s the most efficient and effective way to interact with users. It is more economical than print and is quickly and easily updated. We help determine the best ways to market you online based on your business and your target audience, driving traffic to your website, office or telephone.
- SEO (search engine optimization)
- Pay Per Slick Search Ads (Google, Bing . . .)
- Banner Advertising
- Link Building
Like them or not, emails are still effective!
You probably get inundated with emails promoting services, events, offerings and specials every day. Email marketing uses email to reach prospects and leads and stay connected with your customers. It’s a great way to keep your brand out in front of as many people as possible, so when the need strikes – you’ll be the one they call.
Send out newsletters, online surveys, product and service messages and value add information and watch your business grow. We provide an email communication strategy to best suit your needs. We design, write and blast out your emails and help you build and maintain legitimate subscriber lists. Email marketing is fast and economical. Best of all you can immediately see how many people have received, opened and clicked on your email.
We like that kind of instant data!
- Email System Implementation & Integration
- List Generation
- Template Design
- Email Marketing Messages & Strategy, Calendar
How could we leave out good old-fashioned marketing?
These are our roots after all – where we started and grew up. No marketing plan is complete with out a brochure, direct mail program or print ad here and there.
If you’re game, we’ve got game!
- Advertising (print, radio, outdoor)
- Direct Mail Programs
- Collateral Development (brochures, sell sheets)
- Customer Success Stories
Are you flying blind?
Do you have a website but no idea if its working for you? Do you run PPC ads but aren’t really sure how much qualified traffic they are driving to you site? Have you invested in SEO but have no idea what it is or what its doing for you? Did you run a print ad and then “hoped” it would bring in business. As the old saying goes “you can’t manage what you can’t measure” and you can’t measure what you don’t define.
We take great pains to ensure that every project we engage in has clearly defined and measureable goals and outcomes. Otherwise, why bother even starting. Measurement is the bonus you get with everything we do.
You don’t even have to ask for it!
- Project Management & Tracking
- Web Analytics
- Ad Performance
- SEO ranking
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