Mint Marketing Works

Challenge

Commissionaires has been around for many years and has been perceived as a government organization, employing aging and retired veterans to deliver their security guarding services.  To grow as a company and increase revenues they needed to reposition themselves as a progressive, vibrant, private, for-profit company, providing the greatest reach and breadth of services through unified locations across the country.  Internally they needed to move from being operations and government contract centric, to sales, marketing and service centric.

Works

Research: competitive assessments, market analysis, product feasibility studies, stakeholder feedback; customer satisfaction online surveys

Planning: business plans, marketing plans, product plans, launch plans

Website: multiple website builds, multiple company intranets

Traditional: collateral, print ad management, internal newsletter

Digital: PPC, SEO, banner ads, link building, analytics

Email: internal and external email campaigns

Results

Today Commissionaires is a strong, vibrant brand with a solid marketing foundation. It has an effective marketing engine in place, a progressive website, an aggressive advertising strategy and supporting marketing collateral to aid their competitiveness and growth in the market. Commissionaires is now well positioned as a private for profit company with a strong social responsibility mandate.