Challenge
Visual Life Stories (VLS) was a new business venture started by a seasoned landscape architect who already ran a successful business for the past 30 years. VLS needed to establish a new brand identity that reflected the company’s values, appealed to both genders, and helped people understand the business concept. The later being critical, since most people did not understand the concept of graphic journaling. VLS needed help telling their own business story through branding that promoted and educated.
Works
Branding: a brand strategy and strong visual identity that reflected the company’s values and service
Website: new easy to manage website; strategy, design, content, build, and email marketing integration
Email: email marketing system integrated with VLS website and social media, email template design and initial list set up
Results
Doubled the number of email subscribers
Successfully set up VLS with marketing tools
Unique logo that is complimented by both men and women
Increased market awareness through email and social media
Brand identity
Website
Email template