Challenge
Procon experienced a change of ownership, increasing their service offering from a contract mining company to a full mining service provider. They needed to reposition themselves in the market from a general mine contractor to a full service mining provider. They also wanted to update their look and feel to be more current, bright and welcoming.
Works
Branding: brand refresh including discovery, messaging, identity, graphic standards.
Website: new website including strategy, design, content, build and management.
Traditional: new and updated collateral including corporate folder, brochure, sell sheets, sales presentation.
Results
Elevated market positioning as a comprehensive ‘start to finish’ mining solutions provider. Increased competitiveness in the mining industry.
Educated the market on their full suite of service offerings.
Increased credibility through a cohesive brand strategy and delivering proof points to support their positioning.
Implemented tools to support and build customer relationships interactions.
Website
Product Sell Sheet
Corporate Brochure
PowerPoint Sales Presentation