Mint Marketing Works

Challenge

YVR was looking to rebrand and update their image to be a world class airport.  A key component of their rebrand was to gather stakeholder feedback, particularly with their target users and surrounding community, on the new identity and positioning to ensure it would be well received and embraced by the market.

Works

Research: focus groups with target audience members to gather, analyze and report on their feedback

Results

Today YVR has a fresh, new brand which sets them on the world class stage among other leading airports.